Why People Can't Use eLearning

by Anthony Quinn

The US eLearning market has a projected value of $11.5 billion by 2003 while the European market is expected to be worth $4 billion by 2004. However, poor usability will contribute to disappointing results for many eLearning companies.

Unusable interfaces will cost eLearning companies billions of dollars in lost revenues because many people won't be able to use their products.

The US eLearning market has a projected value of $11.5 billion by 2003 while the European market is expected to be worth $4 billion by 2004. However, poor usability will contribute to disappointing results for many eLearning companies, for the following reasons:

  • Failure to create lasting competitive advantage in a crowded and competitive marketplace.
  • Failure to develop ongoing customer loyalty. Despite the trend towards lifelong learning people will be reluctant to continually return to services which they find difficult to use.
  • Exclusion of a major user group. In the USA, 8% of the US population has visual, learning, cognitive, auditory or physical dexterity disabilities severe enough to affect their ability to access the web. In Europe, the figure is 11% and is expected to reach 18% by 2020. These people control $175 billion in discretionary income.
  • Difficulty in supplying government agencies and public bodies worldwide. Companies who do not provide interfaces which are accessible to people with impairments or disabilities will be unable to sell to this market. Relevant legislation is already in place in the US and the UK.
  • Potential risk of legal actions, similar to those taken against the organisers of the Sydney Olympics and AOL because they did not provide accessible interfaces.

This paper discusses how eLearning can deploy practical usability techniques in interface design to help overcome these issues. Usability is all about making software, websites and online applications or services easy for everyone to use, including people with visual, motor, cognitive or hearing impairments.

This paper provides eLearning developers with:

  • Practical examples of usability problems with some eLearning products
  • A discussion of important usability considerations for eLearning
  • Guidelines on avoiding these problems
  • Useful resources on usability and accessibility

Download this whitepaper - Why People Can't Use eLearning - PDF 335KB 

Alternatively, if you prefer a copy sent by email, contact us at mail@frontend.com.

frontend

Industry FOCUS

Related Articles

The Benefits of Viewing User Tests

The benefits of user testing have long been established. It is still important however to try and maximise these benefits. One way in which this can be done is by viewing the user test yourself.

Back To Basics: How Poor Usability Effects Accessibility

In recent user testing with a range of participants including Visually Impaired (VIP) and Blind users we found that the majority of problems were common across all groups. However the effect of poor usability is more severe for users with visual disabilities. Surprisingly all of the issues are very familiar and are easy to fix so we thought we’d revisit some of the basics of accessible web design.

Webpage Layout: Right Hand Side Blindness

In several recent websites we have user tested, the site designers have placed important task critical links and information on the right hand side (RHS) of three column page layouts. The user testing was conclusive, users ignore any information presented on the RHS. We think this is a similar effect to the well documented banner blindness. It is essential to ensure that import links or information is not positioned on the RHS as they will surely be ignored.

Introduction to User Centred Design Process

User Centred Design (UCD) is an approach to design where the end user is placed at the heart of the design and development process. It could even be described as a ‘Design Philosophy’. Knowing who your users are, what they want and if your system is fulfilling their needs is central to UCD.

Challenges For eGovernment

In the same way that successful eCommerce companies have had to get to know their users - not just through focus groups but by involving them in design and development of products, services and interfaces - Government must get to know it's customers.

 
frontend.com, 7 Westland Court, South Cumberland Street, Dublin 2, Ireland.    Email: mail@frontend.com
IRELAND Tel: +353 1 611 46 30     UK Tel: +44 786 6434 853    SWITZERLAND Tel: +41 21 634 2437